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Est. 1970

ProSpace Interiors – TV Spot

- Hip to be chair -

During ProSpace Interiors’ brand launch strategy session, everyone agreed that a massive introduction to a broad base of consumers was necessary in addition to the targeted efforts already in the works. Even though ProSpace’s primary target audience is industry specific, they felt a broad announcement of their name change was critical to gaining recognition. COBB’s solution for this need was to create a punchy and memorable TV spot using images of ProSpace’s colorful and dynamic inventory of chairs to introduce the company’s new look. The result was a thirty second ad with a hip and lively sound, custom animation, and just the right amount of info to ensure ProSpace’s brand transition was smooth and comfortable – just like their furniture.


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